Lurus Case
Study - Club VIP Card E-commerce Solution
Client Objective
Club VIP Card is a promotional website offering 1/2 price
drink deals at area bars and restaurants. They wanted a website
that would include:
- A secure on-line sign up including refund
and guarantee information
- An area for club and bar reviews and
a location to specify a featured event
- Drink specials and exclusions for each
club that could easily be updated
- Functionality for local restaurant owners
to inquire about signing up as a participating venue
- A on-line calendar of events for featured
entertainment
Lurus Solution
Lurus offered a secure on-line form which interacted with
a customer database to store names, addresses and emails for
all customers. Lurus used this information to initiate an
email based marketing campaign and notify card holders of
upcoming events. Lurus also implemented such content features
as a "VIP Girl of the Month" and easily updatable
news events.
Key Project Highlights
- Secure on-line sign up and Internet merchant
account activation
- User controlled content maintenance
for participating bars, featured club, drink specials and
/ or discount exclusions. and club nighltife articles
- Interactive calendar of events with
easily updatable event lists
- Interactive site usage statistics
to monitor site treffic

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