Lurus Case
Study - Buy Houses Fast For Cash
Client Objective
Buy Houses Fast for Cash was delivered to be a lead generation tool for foreclosure property sales in Arizona, Texas, Colorado and Utah. The client's objective was to be able to quickly generated leads by aggressive use of a Google pay per click Adwords Campaign.
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Lurus Solution
Lurus quickly delivered an integrated approach to collecting real estate leads by create a secure web form to capture client information, and a secure mySQL database to store leads.
Lurus also aggressively set up and managed the client's Google pay per click ad campaign and was quickly able to research and implement top search phrases linked to targeted web advertising.
Over time Lurus was able to optimize the cost per lead by modifying key word phrases and ads to better target clients.
At the end of the campaign the client was converting a large percentage of ad clicks to conversion ultimately resulting in qualified leads.
Key Project Highlights
- Quick turnaround on the development of complete site including secure web form and mysql database
- Keyword analysis and research to implement Google Adwords campaign
- Advanced tracking system typing leads directly to specific campaign which influenced their contact
- Refinement of campaign keywords and ads based on data analysis of top performing keywords and client input
- Lead generations beginning on day 1 of campaign
For more information on Google Adwords please click here. |
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