Lurus E-Commerce
Communicating with
your audience isn't just being clear about your message. It also means understanding how your audience interprets
that message. Presentation
Quality
- Does the presentation of your products
on the web represent quality?
- Is the product being presented in a
way that makes it easy to buy?
- Does the website convey enough information
that the customer can make an informed decision?
Credibility
- Does the site convey confidence to the
customer regarding security?
- Does the web site portray a customer-service
orientation or product - sales orientation?
- Does the site effectively communicate
the credibility of the company behind the web site?
Consistency
- Is the web site consistent in its display
of information?
- Is the online purchase process consistent
with all products?
- Is the online content familiar with
print and or trade show material?
Customer Service
- Does the customer feel confident that
service issues will be dealt with in a timely
manner?
- Is the site easy to use?
Lurus works with idea people. All commerce
today has an equivalent form based over the Internet Whether
it be opening up existing retail stores to the on-line world,
scheduling and reserving services, or transacting what
your business does.
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