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HTML Optimization

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The myth that html tags are irrelevant is a great misconception! In reality, it is the meta html tags that have lost their importance because of the abusive methods used when in the past. Web designers and SEO specialists used to inundate the html meta tags and code with keywords; they really over did it by well, cheating. It just doesn't make sense to cram as many key words into one meta tag as possible, so this old method has all but been eradicated. MSN still sees meta tags with key words as relevant, but to Google, they mean nothing. Html optimization includes everything in the tags of the html (the skeleton) of your web site. The html title tag is still very important, as you can use your key words that have already been proven to work for your website. Since search engines limit the number of characters accessed on the title, it is very hard to take advantage of the titles. Title tags are the words that you see at the very top in the title bar of your internet browser. The more relevant the words you use in your title, the more relevant your site looks, so everything sort of matches the same title, the same key words, the same theme and content. Another extremely important html tag to consider is the description meta tag. This is a short description of what a certain page is about, and can be endlessly useful when the spiders and meta crawlers look at your site. However, more importantly, this description is what your potential customers will see. If you can give them a good first impression, it could turn into a repeat client! Use this html tag wisely.

Html optimization does not only include the basic html tags you need, but it also involves taking out html junk that you don't need. Html optimization involves taking out the tags that are left over from webpage authoring tools, frames, and flash. Flash looks really nice on the page – it adds a great dynamic, but it is hard for spiders and other meta crawlers to read and recognize and it can also slow the speed of your page loading. The time it takes for your page to load also has a lot to do in the indexing and page rank of your web site. Most of the html optimization techniques are pretty self explanatory and often are just simple common sense things. If your page takes a long time to load because of lots of extra html elements that could be cleaned up, people will not want to sit and wait on it, so the spiders will knock it down in its importance. Frames can be recognized by the tag. They will really only bump you down in relevance in the eyes of Google and the other search engines. There is a lot to be said for html optimization, which includes the addition of links and tags you need as well as content you can take out, and things you don't need. A combination of both will help your page climb in ranking!

When Lurus takes on a new project, one of the first tasks in their optimization service is to identify and clean up excess html. This can be in the form of javascrips, overuse of html tags, and poor text:html ratios. We recommend that you look to a professional in order to get the best results in search engines.

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