Press Release Writing

Press releases are just another way to expose your products or services on the internet. Press releases are just like movie releases and music press releases. They create interest and stir up excitement about your website and what it has to offer. You should definitely write a press release for your website when you launch a new product or service. Press releases are another way to get your optimized keywords out there to the public along with hyperlinks and other important information out there. You should aim to make your press releases as content and keyword rich as possible. Always keep the date current on them, and don't make references to the date you published it. You always want the press release to look fresh, because readers are always looking for the most updated information available. Online optimized press releases are a great way to get even more exposure and a higher ranking on Google and the other search engines. Press releases also give you the chance to highlight a certain feature, product, service, or anything else that is new and happening in your business, attracting the attention of potential customers and buyers.

Think about it. The moment that your press release gets published on an article publishing website, you have now created an incoming link to your website. This not only helps with rankings on google and other search engines, but it is also another way for your visitors to find your website.

Online optimized press releases typically are most effective. You need to make sure that your press release is written in such a way as to attract the right audience and target marketing group. Starting out with a catch phrase, while throwing in a keyword or two, definitely doesn't hurt. Make sure you have strategically placed keywords scattered throughout the press release. You should also consult your SEO company if you do not have the gift of writing, or just need some help or advice. They will be able to either guide you through the process, or you might opt to just let them handle everything. After all, they are trained in optimizing press releases, so they know best!

Writing a press release is not like writing just plain website content. It is more like writing for a purpose, as there are specific phrases and words and links that must be used in order for the press release to have the most positive effect on the marketplace. However, while doing all of this, you still have to intrigue your audience! Top 10, the best, the worst, all of these tend to do very well with press releases as it seems to capture the attention of the audience. Press release writing should most often just be left to your SEO company, as they will make sure it is optimized for your specific keywords and put the language in a way that it is appealing to the reader. In the end, a really good online optimized press release is the best way to let the consumer market know about a new product or service of yours. It should be optimized for your keywords, and be content rich. Writing a press release is a great way to add updated information to your website and give your potential future customers something to get excited about – your products!
Get them excited. This is the most overlooked part of press releases. Everyone tends to write press releases and they stay focused on the keywords. Meanwhile, they forget that the press release is meant to draw attention and as a result, create traffic. If you would like Lurus Professional Web Services to help you with press release writing, we are happy to provide that as part of our search engine optimization services. Please contact Lurus for an appointment today.